The Celebrity House Matchmaker
I spearheaded the creation of the captivating #CelebrityHouseMatchmaker campaign on Twitter, which proved to be an exceptional method to boost engagement on Private Property's Twitter feed. This innovative contest ran on a daily basis for an impressive duration of three months, captivating participants and fostering a sense of excitement.
I spearheaded the creation of the captivating #CelebrityHouseMatchmaker campaign on Twitter, which proved to be an exceptional method to boost engagement on Private Property's Twitter feed. This innovative contest ran on a daily basis for an impressive duration of three months, captivating participants and fostering a sense of excitement.
By designing this distinctive campaign, we not only achieved our goal of driving engagement but also managed to infuse a fun and enjoyable element into the experience. I strategically curated a selection of celebrities from the same or similar industries, leveraging their professional connections to ignite a spirited rivalry among the audience. This approach aimed to foster a healthy feud, generating intrigue and excitement among the participants.
By tapping into the existing dynamics and relationships within these industries, we created a platform that not only entertained the audience but also sparked engaging discussions and interactions. It was an outstanding opportunity for users to actively participate.
Client: Private Property
Client: Private Property